Be Memorable

One major website fault that new businesses need to pay close attention to is blending in with everyone else. Many companies get a website built for information purposes. They plan on handing out some business cards and if someone wants to come visit their site they can. BUT, if you want your business to flourish online you’re going to have be very creative and take some risks.

Many companies today are taking huge risks, especially with their TV advertising. Humor seems to be taking TV advertising by storm, and companies that are doing it well are reaping the rewards. A website is not only a place to display your products but its a gateway to reach new markets, reach new customers, and simply make more money. To achieve this, you cannot get a simple website built and pass out business cards.(which most of the population does).

One of the most memorable aspects to a site is its modern image. People like “new” with a touch of familiarity. The design needs to be clean with a straight forward message. The icing on the cake can be anything from a youtube video on your homepage that your company made as a “funny online commercial”, or a game visitors can play to win points towards a % off their next purchase. (Just be creative and if you think its risky, then that’s what you’re looking for).

The online world has so much potential, and the ones that are tapping into it are growing faster than anyone else in the world. If you’re new to the online community just think of the brands - Google, Yahoo, Microsoft, Facebook, YouTube - that you probably hear about almost every day.

If you are motivated to be extremely successful with your online business don’t be affraid to take a jump. Be creative and always strive to be “memorable”. When one person blogs about your business because its memorable you know you’re on the right track!

No related posts.