Branding Yourself First
One of the biggest challenges marketing professionals have is branding and launching a new product or service. If you have a 100 million dollar marketing budget you don’t really need to read the rest of this post, if you don’t then social media could help you in ways that you never thought possible. Today’s social media market has carved an entire new spectrum of marketing enabling us Marketing Gurus to connect with one another and share what we are working on. When i say social media I don’t mean creating a Facebook Group and inviting your friends to join. Social Media is HUGE and a well developed social media strategy is necessary for your company to be successful in it.
If you have heard companies, marketers, or even CEO’s tell you social media didn’t really work for them its because they didn’t develop the right strategy, and they most likely didn’t do their research before they bombarded social media platforms with their logos and brand awareness campaigns.
Social Media starts with branding yourself. Social Media has often been described to be much like a party. You don’t go to a party and just talk about yourself or your business. If you do your probably not going to be invited back to another party. Social Media strategies that are successful often start with listening to what other people are saying and showing that your an expert in your field.If you listen to people and even offer advice or key sites that you visit people are going to pay more attention to YOU. What YOU are doing becomes important. After building several relationships, and hopefully you find some important people in your field to follow, you will be in position to talk about your brand and projects you are working on. People will visit the sites your working on, and if they like YOU enough, you will probably get a few Blog posts and referrals. If your a CEO looking for a person to help your brand image or market your product, finding someone who really knows how to Brand themselves is your #1 weight in deciding who you should hire.
Marketing is no longer just about brilliant Ad campaigns and CPM rates. Small Tech companies all over the world are flourishing through tough economic times just because they show how passionate they are about their brands, and they create smart social media strategies.
Garr Reynolds talks a bit about branding yourself in social media. I think he hits important tips of why its a necessity to Brand yourself and your product in any social media space mainly because you want to control your brand as much as you can.
Another outspoken individual that speaks the cold hard truth about social marketing is Gary Vaynerchuk. Either search his name on YouTube or find one of his videos here.
If you are a marketing professional and think you know everything, then think again, because the marketing world much like the IT industry is ever changing and you can never stop learning.
Follow me on twitter @jeremymclean
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